Comments on: In the shadow of the iPod: Microsoft Zuning out of the Social

By: Jonathan Salem Baskin

Jonathan Salem Baskin — Mon, 12 Nov 2007 13:03:52 +0000

Committing gazillions of dollars to irrelevant, though state-of-the-art branding creative, and massive, though purposeless media buys, isn’t a strategy…it’s a deathwish, though a full-employment program for all the marketing vendor partners producing the dreck.

Microsoft makes its money selling software. That’s why it’s in the Xbox business (it’s the “razor/blades” model people often talk about). There’s no money to be made selling music, so what’s the company’s end-game with Zune? Become a hardware company?

I’m surprised that more media critics aren’t slamming the new campaign for its surreal irrelevance. If you want to buy a smart stock, invest in one of the companies extorting cash out of Microsoft for producing the new campaign. The company seems to have an endless willingness to endure pain, and a bottomless fund available to enable Zune’s self-destruction.

I’ve written about this today at DIM BULB, http://dimbulb.typepad.com/my_weblog/2007/11/zuned-out.html

By: Sebhelyesfarku

Sebhelyesfarku — Fri, 09 Nov 2007 23:32:29 +0000

Dumbass Mactards would buy even a turd with the Apple logo.

By: Alexis Brion

Alexis Brion — Fri, 09 Nov 2007 15:02:59 +0000

Zune is the iPod for losers.

By: Tom B

Tom B — Wed, 07 Nov 2007 14:01:02 +0000

“I did call for Ballmer’s resignation in:”

I want him to STAY. I don’t want anybody smart in there to turn things around.

By: Kontra

Kontra — Tue, 06 Nov 2007 23:44:28 +0000

So, jbelkin, how do you really feel about Microsoft? :-)

I did call for Ballmer’s resignation in:

“Consumer markets: Time for Microsoft to exit?”
http://counternotions.com/2007/10/12/microsoft-vs-consumers/

By: jbelkin

jbelkin — Tue, 06 Nov 2007 23:19:41 +0000

In the 1990′s, MS was able to ride the coattails of BG’s life story and MS corporate name to win over consumers as the “solid,” and “safe” choice but after the last 12 years of poisoning their own brand name with monopoly manuevers, and shoddy OS (HOW many viruses?), time and time again in the past 12 years, it’s proven that when consumers have a choice, they seldom choose MS … MSN as an ISP lost to AOL – that should tell you something after MS spent $4 BILLION dollars … $4 BILLION … or the Xbox, another “me-too” product – the tally? $21 BILLION spent, $6 BILLION in return … and the latest? A recall that isn’t a recall. The only reason the original XBox even sold was people tired of viruses and driver patches on the PC – now, after a year head start for the 360, defeated by Nintendo already. The Zune, it takes MS 400 days to sell a million Zunes – Appl takes about 9 days to sell a million iPods.

For shareholders, at least the Zune is only losing them millions and not billions. Only MS would consider that a victory.

By: Tom B

Tom B — Tue, 06 Nov 2007 13:56:59 +0000

New Zune ad (satire):

“All we are saying is give Zune a chance,
All we are saying is give Zune a chance”

Apologies to John Lennon

***************************************
“It’s good being in the No. 2 place — we can fight the good fight.”

Let’s see if they’re still saying that when Leopard’s market share eclipses Vista.

By: The First Zune 2 Ad? « Life is far too important a thing ever to talk seriously about it..

Tue, 06 Nov 2007 09:23:38 +0000

[...] Found here. [...]

By: Jan

Jan — Tue, 06 Nov 2007 08:31:14 +0000

Apple’s vision: the Mac is the digital hub in your life. Share photos and documents with your friends. Collaborate and be creative.

Microsoft’s vision: our market share shall be at least 90%.

Being all things to all persons have never been a viable strategy in history. When Marketing & Sales end up running a company it usually is downhill from thereon.