Comments on: Daily question: Focusing on the margins? http://counternotions.com/2008/12/12/ecofont/ Musings on strategic design by Kontra, a veteran design and management surgeon, perennially in search of complex problems to operate on. Sun, 06 May 2012 13:37:00 +0000 hourly 1 http://wordpress.com/ By: Ziad http://counternotions.com/2008/12/12/ecofont/#comment-2102 Sun, 28 Dec 2008 09:56:26 +0000 http://counternotions.wordpress.com/?p=579#comment-2102 I fear this font would cause the reader to miss many points of my writing, as well as find holes in my argument.

]]> By: Erik http://counternotions.com/2008/12/12/ecofont/#comment-2068 Fri, 12 Dec 2008 18:05:11 +0000 http://counternotions.wordpress.com/?p=579#comment-2068 Methinks the eco-friendliness of the font is overblown. It’s a clever marketing technique, but as you point out, it is only saving ink at larger font sizes. I’m left scratching my head, wondering if the designers have heard of outline fonts, or of thinner letterforms, or even 50% gray.

I do applaud the idea that we should all think carefully about paper and ink use, but this font comes across as a marketing stunt to me.

]]> By: Brandan Lennox http://counternotions.com/2008/12/12/ecofont/#comment-2067 Fri, 12 Dec 2008 14:25:47 +0000 http://counternotions.wordpress.com/?p=579#comment-2067 To answer the question, probably not. But would that actually be the case? The energy spent on CPU/GPU cycles to render that font must surely be negligible compared to the energy required to power the LCD or play a few seconds of video. Isn’t worrying about this “focusing on the margins” in itself?

This reminds me of this article I read a while ago about how a light-on-dark Google would save tons of energy each year:

http://www.treehugger.com/files/2007/02/black_google_wo.php

Highly optimistic and growing less relevant as CRTs continue to disappear, but I guess it’s ultimately not really much trouble.

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