Comments on: iPhone OS 3.0: Refinement or a leap?

By: iPhone OS 3: The moat strategy vs. features-fetishism « David's Blog

iPhone OS 3: The moat strategy vs. features-fetishism « David's Blog — Sun, 15 Jan 2012 16:23:24 +0000

[...] days ago in iPhone OS 3.0: Refinement or a leap? we outlined the last two stages of the iPhone evolution from a device to a [...]

By: Strategic brand engagement | Brands Create Customers

Strategic brand engagement | Brands Create Customers — Thu, 23 Jun 2011 20:26:09 +0000

[...] has happened, and is happening. Apple’s iPod and iPhone innovations are noteworthy cases. See here, here and here. Compare Apple’s platform approach to the ham-handed customer positioning in [...]

By: Apples iPhone Strategy | Nikki's View On The World

Apples iPhone Strategy | Nikki's View On The World — Mon, 04 May 2009 19:19:35 +0000

[...] would highly recommend you read his analysis in full, both part 1 and part 2, to get the full course [...]

By: Design Sojourn | Strategic Industrial Design Blog » Apple’s iPhone Strategy is Now Clear

Tue, 24 Mar 2009 13:52:40 +0000

[...] would highly recommend you read his analysis in full, both part 1 and part 2, to get the full course [...]

By: iPhone OS 3: The moat strategy vs. features-fetishism « counternotions

iPhone OS 3: The moat strategy vs. features-fetishism « counternotions — Thu, 19 Mar 2009 09:38:11 +0000

[...] days ago in iPhone OS 3.0: Refinement or a leap? we outlined the last two stages of the iPhone evolution from a device to a [...]

By: Gazoobee

Gazoobee — Wed, 18 Mar 2009 20:33:57 +0000

Looks like I was dead wrong. :)

Maturity play, and no new devices or real document editing (yet).

By: Kontra

Kontra — Mon, 16 Mar 2009 21:35:58 +0000

Gazoobee: "the lines you are drawing between 'markets' and 'maturity play.'" The original iPhone did create a new market of smartphones and the next version ushered in a new market of mobile apps. Both smartphones and mobile apps existed previously, to be sure, but the iPhone went beyond just incremental improvements to existing markets: it re-wrote the rules. So, as you say, if iPhone OS 3.0 takes the iPhone into a new market of mobile content creation that would be a significant directional change, with further business models to follow. I don't think copy & paste alone would do it, but a move from quick consumption to content creation would be significant, especially if a larger-format device gets more sophisticated apps. Of course, maturity doesn't have to mean stagnation, it could also mean consolidation, which sometimes is necessary before new expansion.

By: Gazoobee

Gazoobee — Mon, 16 Mar 2009 20:44:47 +0000

I’m not sure I totally get the lines you are drawing between “markets” and “maturity play.”

If the announcement tomorrow includes copy & paste as rumoured, then to me that indicates a movement into document editing as opposed to merely viewing. This would be a new market in the sense of possibly replacing things like the Kindle, the electronic clipboard etc., and at least indicates new devices even if no new devices are actually announced. On the other hand, this same movement could also just be seen as building out the current platform and so more of a “maturity play.”

I would say more that they are going to consolidate and extend their current lead in mobile device design, making the platform they have already created both more attractive and versatile. I would expect a fairly significant update.

By: Don

Don — Mon, 16 Mar 2009 18:15:22 +0000

It is apparent that Apple has settled into simply releasing insifnificant information, like the recemt new iMac’s, and iPod Shuffle, etc., in simple and quick press releases and the really, big and major stuff in special event notices like we see with the mew OS iPhone update 3.0. If, this is indeed the case, then I expect that tomorrow’s press conference will be a big and revolutionary step indeed, as I have written on my own little blog.