Noted: Reinventing the plastic bottle
Thu, Mar 26, 09
From Advertising Age:
Because he was frustrated that plastic beverage bottles could not easily be stacked in a refrigerator, Finnish industrial designer Stephan Linfoss created the donut-shaped bottle…
The branded Plup Lähdevesi spring water is currently marketed only in Finland, with every bottle sold €0.10 going towards cleaning the Baltic sea.
AdAge also includes a short video interview with Linfoss: