Daily question: How much is the right ad in the right place worth?

» Via adgoodness


Caption: “Get a world view. Read.” The Economist
Location: Philadelphia, 30th Street Station
Time: 2008, the year of the financial meltdown and the Presidential elections
Client: The Economist
Agency: AMV BBDO

Earlier in 2005:


Client: The Economist
Agency: Ogilvy and Mather

In advertising, it’s often extraordinarily hard to get both the timing and the message right simultaneously. The Economist ad campaigns over the last few years have added to that an impeccable sense of placement as well.

Have you seen ads which would be rendered impotent without their location?