Not a fan of Yves Béhar or self-promotion packaged as a high-falutin’ design manifesto, and feeling generally ornery, so just one-sentence reactions:
1. Design solves an important human problem
There are millions of design challenges, not every design does or needs to solve an “important human problem”.
2. Design is context specific (it doesn’t follow historical cliches)
Yes, design is contextual, but some contexts benefit from historical references and familiarity for fast and wide adoption, e.g. iPhone intro.
3. Design enhances human ability (without replacing the human)
Some design problems are better solved by getting the human out of the equation; we’re not work animals.
4. Good design works for everyone, everyday
There’s pretty much nothing that “works for everyone, everyday“.
5. Good tech and design is discreet
Being discreet and solving a design problem can be orthogonal.
6. Good design is a platform that grows with needs and opportunities
Not all design needs to be a platform and not all growth is beneficial in the long run.
7. Good design brings about products and services that build long-term relationships (but don’t create emotional dependency)
The driver of manufactured “emotional dependency” isn’t always design; it’s often a business model that requires it, e.g. Facebook, Zynga, Candy Crush, etc.
8. Good technology design learns and predicts human behavior
Algorithms are by definition exclusionary and mostly normative: “learning” and “prediction” aren’t without a price, e.g. aggressive surveillance by Facebook, Amazon, Google, etc.
9. Good design accelerates new ideas
Not all design requires elaborate contemplation, especially for commodity products.
10. Good design removes complexity from life
Complexity is in the eye of the designer and removal is normative, e.g. Trumpworld.
Incidentally, much of this has nothing to do with “AI” brutally slapped onto the title.